It’s All About Su: Navigating Challenges with Resilience and Expertise
A supportive work environment is key to personal and professional growth.
Yu Ting Su, Service Sales Manager at Nova Taiwan, exemplifies success in a technically challenging field. In this interview, she shares insights from her unique perspective, enriching our understanding of resilience and leadership.
Su, how did you choose your career path? What motivated you to choose sales, particularly in the service sector?
I did not know I will be a sales when graduated from a chemistry master degree, but I knew the satisfaction will come when I achieved the robust targets. Sales job is goal-oriented and self-motivated to be involved in many different aspects. It’s challenging and fascinating to me. Joining service sales is a start to my equipment vendor journey.
When you started your role as a Service Sales Manager, did you encounter any unique challenges?
When I began my journey as a Service Sales Manager, it was clear that the field posed its unique challenges. Fortunately, my boss, Borren Lai, who had been with Nova for 16 years, was incredibly supportive and instrumental in helping me integrate into the team. From the beginning, Nova’s respectful and progressive stance on diversity made me feel valued. The initial three months were challenging as I was still enhancing my technical knowledge and familiarity with our tools. However, with persistent learning and the strong support from my team, I gradually became more confident and adept at addressing complex queries.
How do you approach building relationships with clients in your role as a Service Sales Manager?"
Those familiar with Nova know they can trust me. When it comes to building work relationships and earning client trust, what really matters is authenticity and experience. I focus on bringing my true self and my professional background to every interaction, and I find that this approach resonates well with clients.
As a sales professional, how do you handle the pressure of meeting targets and expectations?
First, knowing the background and being well-prepared for meetings reduces pressure, and it is also very helpful during negotiation processes. Trying to get to know the client you are meeting with before the meeting, also plays a role - so I usually try to consult someone in the company who met the client before. I try to find mutual interest and build trust. I will also set the correct expectations with the client, in a positive manner while setting healthy boundaries.
Who have been your key mentors or role models, and how have they influenced your professional journey?
I love a book called 'Lean In' by Sheryl Sandberg, Facebook’s former COO. I read it seven years ago, and it has inspired me. Whenever I feel down or frustrated, I read it again to stimulate and energize myself - and it always improves my mood. Additionally, my motivation has a constant need for change, and every few years I seek that change, as well as some new challenges. Whether it is exploring new fields, working with new clients, or taking on new roles - I love trying new things, and it always inspires me.
Could you describe the dynamics in the team you work in?
In my work environment, the predominance of male colleagues is notable, but our team communication and bond are exceptionally strong. We interact in a casual, friendly, and direct manner—straightforward and to the point, which makes our exchanges very efficient. I often coordinate with team members across various roles who, despite their heavy workloads, are so supportive. Since Nova is a mid-size company, our agility enhances the smoothness of our operations. Everyone is willing to adapt and take on diverse tasks, which greatly facilitates all our work processes.
If I were to talk to your colleagues, how would they describe you?
I hope they say that I love to help them whenever I can. My colleagues might describe me as a brave person who enjoys challenges and finding solutions for those challenges.
Could you share a memorable event or project that highlights the collaborative spirit of your workplace?
We had a happy hour celebrating a successful project, and Gaby Nova’s CEO was there. Anyone could tell that Gaby realized and understood the importance of this milestones but even more so, he was adamant to celebrate this with us.
How do you unwind after a busy day of achieving your goals?
Being outdoors is what makes me happy. Running is my go-to activity, and I hit the trails twice a week. I completed half marathons, and I've also tackled a full marathon and a triathlon, with plans to take on more next year.
What future goals and visions do you have for your career?
I'd love to learn more and continue to grow. In the future, I would love to become a manager who helps others achieve their goals. I know it might not be as easy as it sounds, yet I believe I can do it.
Su, thank you for sharing your experiences with us. Your dedication and vibrant energy truly stand out at Nova. We’re inspired by how you tackle challenges with enthusiasm and lead by example, continuously setting and achieving ambitious goals. We're proud to have such a dynamic and driven individual like you on our team!
